Consumers buying habit are changing. More people are buying online and visits to brick and mortar store are becoming less often. (source) To stay relevant in the digital age, traditional brick and mortar business needs to appear visible on the Internet.
Here are 3 ways to stay visible online.
Start a Facebook page.
There is zero cost in starting a Facebook page. A website needs to pay for hosting and domain but creating a Facebook page is free of charge. Upload pictures of your store and products onto Facebook and invite your friends to share and like your post. Join Facebook groups and interact with them to share about your products. Ask your customers to like or follow you on Facebook to expand your following.
Create a mini website or landing page
A mini website is normally three to five pages and a landing page is only one page. For a small business, it is sufficient to build a presence on the Internet without paying sky-high for a full-blown corporate website. A mini website can help introduce your product and direct real foot traffic to your brick and mortar store. Using your mini website as the main url address, you can list your business on Google Plus, Business Listing, Yellow Pages, Greenbook and other classified market place.
This is the most important marketing method for any businesses. To direct consumer from offline to online, you can collect email addresses of your customer and engaged with them at zero cost. For brick and mortar business, this is a good strategy to get potential customers’ email address so that you can send them e-flyers anytime you have a promotion. This will save the cost for physical flyers. But do remember the data protection act. You need to get their permission to send them marketing materials.
Digital transformation is important for a traditional brick and mortar business as more people are searching for products and services online. There are many low cost ways to stay visible on the Internet and your business digital transformation need not be complicated.
Mei Ping is the founder of Joucads Communications. She obtained a BA(Hons) in Advertising Design in Lasalle College of the Arts and has 17 years of work experience in the Arts/Creative field. She started building websites since 1998. As the internet landscape keep evolving, she picked up her digital marketing skills when she becomes an affiliate marketer in 2014.
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