You can attract new customers or leads by getting a first page ranking in Google through SEO, search engine optimisation.
But how can you get into the first page of Google? Here are 5 key elements that will help your website ranked better in Google.
1. Keyword Density
For your SEO, search engine optimisation, to work, you need to start with a few major keywords in mind. For example, plumbing. Repeat this keyword in as many times as you possibly can throughout your website. Make sure you do it in an artful manner or else Google will treats it as keyword stuffing. Do note that if you do it wrongly, your website might be banned or penalized by this search engine.
Many major search engines have implemented algorithms that recognize keyword stuffing, and reduce or eliminate any unfair search advantage that the tactic may have been intended to gain, and oftentimes they will also penalize, demote or remove websites from their indexes that implement keyword stuffing.
A healthy bounce rate and page retention rate will help you to signal to Google that your page is relevant to the visitor. Google will read that your content are engaging and relevant to visitors when they browse more than 2 pages and above. A longer visitor time will also tell Google that your business website’s content are engaging to the visitor.
3. Terminology of your industry
To help with the SEO, search engine optimisation of your website, it is good to include terminology of your industry. For example, you are a plumber and your business website is about your plumbing service. Includes words like chockage, leakage, sink, toilets, accredited so that Google will see you as an expert in that area. As I mentioned in my first point, this is keyword stuffing if you used it senselessly. The way the text are written had to be artfully done to avoid your visitors from scratching their head as they don’t know what you are talking about. Using terminology of your industry will help you to appear an expert in the eyes of your visitors. Though, in persuasive copy writing terms, writing simpler is better. The balance between these 2 functions of SEO and persuasive writing need to be balanced.
4. Researching high volume keywords
One source of traffic might be getting clicks from your major keywords. But what if your major keywords do not have high volume searches? It is very common to rank high on a major keyword on Google but there is not much traffic. That’s why many SEO agencies will recommend doing blog posts to spread out the relevant keywords for your website. In this way, your keywords are not tied to just one or a few major keywords, there will be tens or hundreds of keywords depending on the size of your blog.
When you have done the research on high volume keywords, write a blog post on it and watched it rank on Google. The more blog posts you write with high volume keywords, the more organic traffic you get for your website.
5. Submit your site for indexing on Google
If you are new to SEO, you might not know that you need to submit your site to Google to be indexed quickly. Please see this link on how to submit your site to Google for indexing. The crawlers from Google will take a long time to find your website if you do not actively submit your site to be indexed. Many websites do not see the light of day because it is not indexed.
Mei Ping is the SEO Specialist of Joucads Communications. She obtained a BA(Hons) in Advertising Design in Lasalle College of the Arts and has 17 years of work experience in the Arts/Creative field. She started building websites since 1998. As the internet landscape keep evolving, she picked up her digital marketing skills when she becomes an affiliate marketer in 2014.
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